Social Media And Digital Marketing Specialist

Job details

Job Description: Amal XM is seeking a motivated Social Media and Digital Marketing Specialist to enhance and expand our digital footprint across a variety of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and X. This role involves developing, implementing, and managing engaging digital content and advertising campaigns designed to increase brand visibility, drive user engagement, and generate quality leads. The ideal candidate brings a strong blend of creativity and analytical skills, managing end-to-end digital marketing efforts from content creation to campaign optimization and performance tracking. The specialist works independently in a remote environment and is responsible for executing comprehensive online marketing strategies. These include planning and publishing compelling content, optimizing paid advertisements through Meta and Google Ads platforms, managing email marketing initiatives, leveraging SEO strategies, and employing marketing automation tools. Although this position does not involve team management, the individual will collaborate cross-functionally to meet business development goals and enhance the company's online presence. Responsibilities: Develop, plan, and schedule engaging content across multiple social media channels to effectively communicate the brand message and engage with target audiences. Manage and optimize paid advertising campaigns on Meta platforms and Google Ads, ensuring efficient budget use and maximizing return on investment. Coordinate and execute email marketing campaigns to nurture leads, drive conversions, and maintain customer relationships. Utilize SEO best practices and digital marketing strategies to increase organic traffic, improve search engine rankings, and enhance overall digital visibility. Track and analyze campaign performance using tools such as Google Analytics and Meta Business Suite, providing actionable insights and reports to optimize future campaigns. Generate leads through freelance platforms like Upwork and Fiverr, expanding the customer base and sourcing new business opportunities. Monitor digital marketing trends and emerging technologies to keep Amal XM’s strategies current, innovative, and competitive. Self-manage workload efficiently and prioritize tasks to meet deadlines in a remote working environment, maintaining high organization and motivation. Collaborate with internal and external stakeholders to ensure brand consistency and alignment with overall marketing goals. Maintain up-to-date knowledge of social media policies, platform updates, and advertising guidelines to ensure compliant practices.Job Specification: Amal XM is seeking a motivated Social Media and Digital Marketing Specialist to enhance and expand our digital footprint across a variety of social media platforms including Instagram, Facebook, LinkedIn, TikTok, and X. This role involves developing, implementing, and managing engaging digital content and advertising campaigns designed to increase brand visibility, drive user engagement, and generate quality leads. The ideal candidate brings a strong blend of creativity and analytical skills, managing end-to-end digital marketing efforts from content creation to campaign optimization and performance tracking. The specialist works independently in a remote environment and is responsible for executing comprehensive online marketing strategies. These include planning and publishing compelling content, optimizing paid advertisements through Meta and Google Ads platforms, managing email marketing initiatives, leveraging SEO strategies, and employing marketing automation tools. Although this position does not involve team management, the individual will collaborate cross-functionally to meet business development goals and enhance the company's online presence. Responsibilities: Develop, plan, and schedule engaging content across multiple social media channels to effectively communicate the brand message and engage with target audiences. Manage and optimize paid advertising campaigns on Meta platforms and Google Ads, ensuring efficient budget use and maximizing return on investment. Coordinate and execute email marketing campaigns to nurture leads, drive conversions, and maintain customer relationships. Utilize SEO best practices and digital marketing strategies to increase organic traffic, improve search engine rankings, and enhance overall digital visibility. Track and analyze campaign performance using tools such as Google Analytics and Meta Business Suite, providing actionable insights and reports to optimize future campaigns. Generate leads through freelance platforms like Upwork and Fiverr, expanding the customer base and sourcing new business opportunities. Monitor digital marketing trends and emerging technologies to keep Amal XM’s strategies current, innovative, and competitive. Self-manage workload efficiently and prioritize tasks to meet deadlines in a remote working environment, maintaining high organization and motivation. Collaborate with internal and external stakeholders to ensure brand consistency and alignment with overall marketing goals. Maintain up-to-date knowledge of social media policies, platform updates, and advertising guidelines to ensure compliant practices.