Senior Executive - Communications

Job details

Last date to apply: Monday 26 Oct, 2026 The Senior Executive - Communications will play a pivotal role in planning, implementing and managing IBAs communications, content and digital presence across all platforms. This hybrid role combines communications with digital media, digital marketing and social media management. The incumbent will organize creative campaigns and promotional activities, manage IBAs social media, drive engagement and lead generation, and ensure consistent brand messaging that strengthens IBAs public image among students, faculty, alumni, prospective applicants, industry and the wider public. MAIN DUTIES & RESPONSIBILITIES: Communications & Campaign Management • Conceive, develop and oversee communication and digital campaigns (social media, events, admissions and institutional milestones) in line with MarComms goals • Use AI tools such as ChatGPT, Claude and Gemini regularly for campaign ideation, copywriting, content planning and drafting communications. Digital Marketing • Develop, execute and optimize digital campaigns for maximum ROI across platforms such as Google Ads, Meta (Facebook/Instagram) and LinkedIn. • Implement strategies for Social Media Marketing, SEO, SEM, WhatsApp Marketing and Email Marketing. • Stay updated on the latest digital marketing and platform trends and implement best practices. Digital Media Management • Manage IBAs digital media channels and assets, including the websites. • Plan and execute digital media plans, including paid ad placements, audience targeting and budget allocation across Google, Meta, LinkedIn and online publishers. • Coordinate digital coverage with online news portals and publishers and track IBAs online mentions and media coverage. • Stay updated on new digital media platforms, tools (including AI tools) and best practices. Digital Marketing Agency Management • Act as the main point of contact for IBAs digital marketing agency and manage the relationship on a day-to-day basis. • Prepare clear briefs for campaigns & media plans, and review and approve agency deliverables for quality, accuracy and brand alignment before they go live. • Monitor agency performance against agreed KPIs, timelines and scope of work, and hold regular review meetings. Research, Analytics & Reporting. • Conduct market research and surveys to evaluate trends, brand awareness, audience needs and competitor activity. • Track, analyze and report on campaign and social media performance using Google Analytics and platform insights; provide recommendations for improvement. • Use AI tools such as ChatGPT and Claude to support research, data analysis, summarizing insights and preparing reports. • Collaborate with managers in preparing budgets and monitoring campaign expenses. Stakeholder Collaboration • Coordinate with Schools, Centers and Departments to gather content and align communications with organizational goals. • Engage with external vendors and agencies for content creation, ad placements and other digital services. • Perform any other related tasks assigned by the Line Manager or HoD. QUALIFICATION & EXPERIENCE • Bachelors degree from an HEC-recognized university, preferably in Marketing, Digital Marketing, Communications, Mass Communication, Business Administration or a related discipline. • 2-4 years of working experience preferably in Communications, Digital Media Marketing, Social Media Management (proven experience as a Communications/Digital Marketing/Brand Executive or similar role) KNOWLEDGE & COMPETENCIES: • Digital marketing: Practical expertise in Social Media Marketing, SEO, SEM (Google Ads), WhatsApp Marketing and Email Marketing. • Digital media tools: Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Meta Business Suite and scheduling tools (e.g., Hootsuite, Buffer) • Analytics: Proficiency in Google Analytics, SEO tools and social media/web analytics; ability to report on performance metrics. • Writing & communication: Exceptional written and verbal communication skills; strong content generation and storytelling abilities. Writing samples to be submitted with CV. • Portfolio: A portfolio of social media, digital campaign and written work is mandatory for CV screening. • General: Proficient in MS Office and marketing software (e.g., CRM, email marketing tools); Strong analytical, creative and project management skills. Apply