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TamaraPrivate

Senior CRM & Lifecycle Specialist - B2B

Tamara

Full-timeCairoEG

Job details

Tamara, a leading fintech platform in Saudi Arabia and the GCC region, is seeking a Senior CRM & Lifecycle Specialist for B2B operations in the UAE. The role focuses on optimizing the B2B merchant lifecycle, improving conversion rates from sign-ups to transacting merchants, and driving product adoption and retention through data-driven campaigns. Responsibilities include designing full-funnel lifecycle journeys, optimizing conversion metrics, coordinating with CRM agencies, defining CRM events, maintaining data hygiene, owning segmentation, running A/B tests, and collaborating with product teams. Candidates should have over 4 years of experience in CRM or lifecycle marketing, preferably in B2B, SaaS, fintech, or marketplaces, with strong technical CRM skills and familiarity with tools like Braze and MoEngage.

Advertised position

Senior CRM & Lifecycle Specialist - B2B

Qualification: 4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred). Strong track record improving conversion rates and funnel velocity through CRM programs. Experience managing CRM agencies. Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution. Comfort working with technical teams on events, APIs, and CRM system logic. Expertise in complex CRM Logic Implementation (dynamic content, Liquid logic, webhooks, connected content). Technical Execution (managing complex workflows, event integrations, CRM system configurations, troubleshooting). Familiarity with tools such as Braze, MoEngage, Mandrill & Creatio. HTML knowledge is a plus.
Experience: 4+ years

Job overview

Source

Tamara

Qualification

4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred). Strong track record improving conversion rates and funnel velocity through CRM programs. Experience managing CRM agencies. Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution. Comfort working with technical teams on events, APIs, and CRM system logic. Expertise in complex CRM Logic Implementation (dynamic content, Liquid logic, webhooks, connected content). Technical Execution (managing complex workflows, event integrations, CRM system configurations, troubleshooting). Familiarity with tools such as Braze, MoEngage, Mandrill & Creatio. HTML knowledge is a plus.

Type

Full-time

Location

Cairo

Listed

1d ago

How to apply

  1. 1Apply online by filling out the application form.
  2. 2Provide First Name, Last Name, Email, Phone, Country, Location (City).
  3. 3Attach Resume/CV (accepted file types: pdf, doc, docx, txt, rtf) or enter manually.
  4. 4Share a link to your LinkedIn profile.
  5. 5Provide your graduation date.
  6. 6Indicate if you are based in Dubai or willing to relocate to Dubai.
  7. 7State if you currently hold a valid UAE Family Book.
  8. 8Explain why you are applying to Tamara.
  9. 9State your notice period.
  10. 10Provide your current salary.
  11. 11Provide your expected salary.

Rules & eligibility

  • Must be based in Dubai or willing to relocate to Dubai.
  • Must hold a valid UAE Family Book (if applicable).

Details extracted automatically from the official advertisement — always verify against the original ad before applying.

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