Performance Marketing Specialist - Google

Job details

At BeHope, we’re on a mission to make high-quality healthcare supplies more accessible and affordable, serving customers across Canada and the USA. We are looking for passionate people to join our team and help us make a real impact in the healthcare industry. As a Performance Marketing Specialist, you will work on projects critical to BeHope’s growth, with opportunities to expand your scope as our fast-paced business evolves. We need our team members to be versatile, display leadership qualities, and enthusiastically tackle new challenges. As a key member of our lean growth team, you will design, test, deploy, and maintain high-impact marketing solutions. Minimum Qualifications • Bachelor’s degree in Business, Data Science, Engineering, or a related field. • 1–3 years of experience in Paid Marketing (specifically Google Ads), SEO, and GEO (Generative Engine Optimization) . • Hands-on experience working with digital media or marketing/advertising solutions, including implementing and measuring performance campaigns. Preferred Qualifications • Data Analytics: Proficiency in analyzing marketing data using industry tools, with specific expertise in Google Analytics (GA4). • Strategic Planning: Proven ability to develop high-impact marketing strategies tailored to specific business goals and requirements. • Campaign Management: Mastery in managing and optimizing paid digital advertising campaigns, with a heavy emphasis on Google Ads. • Technical Troubleshooting: Skill in identifying, diagnosing, and resolving performance bottlenecks across active advertising accounts. • Data Consultation: A strictly data-driven approach when proposing marketing solutions, managing accounts, and providing actionable insights. • Sales & Business Growth: Experience in developing comprehensive business plans and growth frameworks aimed at expanding sales and driving revenue. Key Responsibilities • Design, develop, test, deploy, maintain, and continuously improve online marketing campaigns. • Manage paid media project priorities, deadlines, and deliverables independently. • Own tasks from inception to completion, proactively solving problems despite roadblocks or operational distractions. Note: All of our team members are the top students of their class from the very good institutes of Pakistan. If you are one of the top students of your class - we look forward to meeting with you in the interview.