Manager – Media & Marketing Services

Job details

Last date to apply: Friday 02 Oct, 2026 Manager - Media & Marketing Services will be responsible for the planning, management, coordination, execution, and evaluation of IBAs institutional marketing, media relations, public relations, branding, advertising, and promotional initiatives. Working under the strategic direction of the Head - Marketing & Communications, the position will translate institutional priorities into effective marketing campaigns, media engagement, digital initiatives, brand visibility, and marketing-service deliverables. MAIN DUTIES & RESPONSIBILITIES: • Marketing & Campaign Management: Plan and execute integrated campaigns across digital, print, outdoor, electronic, ATL, BTL, events, activations, and emerging platforms, including performance marketing and digital media buying. • Institutional & Campus Branding: Manage institutional/campus branding, marketing collateral, publications, promotional assets, photography, videography, creative production, and event visibility in line with IBA Brand Guidelines. • Media & Public Relations: Manage media relationships, press releases/statements, interviews, leadership and institutional media opportunities, earned-media visibility, media inquiries, and reputation/crisis communication support. • Media Planning & Buying: Plan and manage advertising placements, negotiations, media buying, and execution across print, electronic, outdoor, digital, and other relevant platforms. • Agencies, Vendors & Partnerships: Manage digital/creative agencies, media partners, vendors, co-branding, sponsorships, and corporate alliances, ensuring quality, timely delivery, brand compliance, and value generation. • Budget, Analytics & Reporting: Manage assigned budgets, expenditures, financial coordination, campaign/media KPIs, analytics, reporting, cost optimization, and performance improvement. • Stakeholder, Team & Project Management: Coordinate marketing requirements across Schools, Centers, Departments, and support functions; manage projects, timelines, resources, service delivery, and assigned team members. QUALIFICATION & EXPERIENCE • The incumbent shall have at least Masters degree in business administration or in a relevant field from an HEC recognized university/institute. • At least 5-7 years of work experience. KNOWLEDGE & COMPETENCIES: • Strong skills in strategic thinking and brand management. • Expertise in media relations and public relations strategies. • Excellent communication skills (written and verbal). • Knowledge of budgeting and financial oversight. • Proficiency in database management and customer relationship management. • Strong customer service orientation. Apply