Digital & Performance Marketing Manager

Job details

POSITION Digital & Performance Marketing Manager Integrated Marketing & Communications Department The Educators QUALIFICATION Bachelor's degree in Marketing, Digital Marketing or Business Administration EXPERIENCE 8-10 years of relevant experience KEY RESPONSIBILITIES • Develop and execute digital marketing strategies to drive online sales, revenue, and business growth. • Plan, manage, and optimise paid campaigns across Google, Meta, TikTok, LinkedIn, and other digital channels. • Develop and manage SEO, SEM, email, affiliate, and remarketing campaigns to maximise customer acquisition and retention. • Track, Monitor and optimise key performance metrics (ROAS, ROI, CPA, CAC, CTR, and conversion rate) using GA4, GTM, and other analytics tools. • Manage budgets, conduct A/B testing, and continuously improve campaign and website conversion performance. • Collaborate with creative, content, merchandising, and e-commerce teams to deliver effective marketing campaigns and product launches. • Track market trends, competitor activities, and campaign performance, preparing regular reports with actionable insights. • Manage relationships with external agencies and marketing partners to ensure high-quality campaign execution. SKILLS • Digital Marketing Strategy • Performance Marketing • Google Ads & Meta Ads • SEO & SEM • Email Marketing • Remarketing & Retargeting • Affiliate Marketing • Google Analytics 4 (GA4)