Digital Marketing Manager

Job details

Job Description: Company: Carpe Diem, IT & software development firm based in Karachi. Role Overview: Seeking an experienced Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven digital campaigns supporting client growth and company brand presence. Hands-on leader combining technical digital expertise with team coordination and client-facing communication. Responsibilities: • Develop and own end-to-end digital marketing strategies across paid media, SEO, content, email, and social channels to drive qualified leads and scalable growth. • Plan, launch, and optimize paid campaigns (Google Ads, Meta, programmatic where applicable) with clear KPIs, budget allocation, and performance reporting. • Coordinate with media buying, creative, and development teams to deliver landing pages, tracking, and campaign assets that maximize conversion rates. • Implement and maintain analytics, tracking, attribution models and dashboards (Google Analytics, GA4, Tag Manager, UTM strategy) to measure ROI and inform decisions. • Lead campaign optimization, conversion rate optimization, and A/B testing to improve performance. • Present performance reports and recommendations to senior stakeholders or clients.Job Specification: Must-have: • Minimum 4 years of relevant digital marketing experience with demonstrated campaign ownership. • Proven experience planning and executing multi-channel paid media campaigns (Google Ads, Meta Ads). • Hands-on experience with analytics tools: Google Analytics/GA4, Google Tag Manager, data-driven attribution, and dashboarding (Looker Studio or similar). • Solid understanding of SEO best practices, on-page optimization, keyword research, and technical SEO coordination. • Experience with conversion rate optimization, A/B testing frameworks, landing page optimization, and experimentation tools. • Familiarity with email marketing platforms, marketing automation flows, and lead nurturing strategies. • Proficiency in campaign setup, tracking (UTMs), reporting, and extracting actionable insights from performance data. • Strong project management skills and ability to coordinate cross-functional teams. • Excellent communication and stakeholder management skills. Preferred: • Professional certifications such as Google Ads, Google Analytics/GA4, Meta Blueprint. • Knowledge of programmatic or DSP platforms. • Experience with CRM integrations and data pipelines.Job Rewards and Benefits: Communication,Health Insurance,Incentive Bonus,Leaves,Medical