Digital Marketing & Business Development Coordinator

Job details

Job Description: Company: Ferozosons Bio Technologies (Karachi) Role overview: • Support early-stage commercial growth by executing digital marketing, lead generation, and partner engagement activities. • Report to senior management and collaborate with R&D, product development, and operations to translate technical value into market opportunities. Key responsibilities: • Develop and execute digital marketing campaigns across social media, email, and company website to raise brand awareness and generate leads. • Create content (posts, blogs, product summaries) that communicates scientific product benefits clearly for target audiences in Pakistan. • Manage and optimize paid advertising and organic channels; use analytics to improve performance and ROI. • Identify, qualify, and nurture business leads through outreach, virtual meetings, and follow-up to convert prospects into customers or partners. • Support partnership development with laboratories, clinics, distributors, and institutional buyers; prepare proposals and commercial materials. • Maintain lead pipeline and reporting; coordinate with cross-functional teams for technical input.Job Specification: Must-have: • 3+ years relevant experience (combined digital marketing and/or business development). • 1-2 years hands-on in digital marketing or B2B development preferred. • Experience with social media platforms, email marketing tools, and basic SEO practices. • Experience managing paid campaigns (Facebook/Instagram, Google Ads) and interpreting campaign analytics. • Familiarity with CRM tools (HubSpot, Zoho, or similar) and maintaining lead pipelines. • Analytical skills with tools such as Google Analytics or campaign dashboards. • Strong written communication; ability to translate technical/scientific information into clear marketing materials. Preferred / plus: • Basic graphic/content creation skills (Canva, post editors). • Experience in biotech, healthcare, or scientific services B2B marketing.Job Rewards and Benefits: Incentive Bonus