Sr Manager (Ai Marketing)

Job details

Job Description • Design and implement AI-enabled marketing strategies across digital and institutional channels • Identify opportunities to integrate generative AI, predictive analytics, and automation into marketing workflows • Lead transformation from traditional campaign-based marketing to data-driven, AI-supported growth systems • Develop frameworks for customer segmentation, targeting, and engagement using AI tools • Oversee end-to-end marketing campaigns with a focus on measurable ROI and conversion outcomes • Use data insights and AI models to optimise acquisition funnels and engagement strategies • Translate market and user insights into scalable growth initiatives across multiple segments • Build and manage strategic partnerships with tech platforms, agencies, startups, and institutional stakeholders • Develop multi-stakeholder ecosystems to support marketing innovation and AI adoption • Represent the organisation in cross-sector forums, industry events, and strategic collaborations • Work closely with analytics teams to design dashboards and performance tracking systems • Leverage AI tools for campaign optimisation, content generation, and customer insights • Translate complex datasets into actionable marketing intelligence for leadership decision-making • Contribute to enterprise-wide digital transformation and marketing capability building • Support development of internal AI literacy across marketing and communications teams • Design scalable operating models for AI-enabled marketing function • Exposure to AI tools (generative AI, automation platforms, analytics tools) • Experience in marketing, communications, or behaviour change campaigns (direct or indirect) • Background in development sector, policy, or systems-level programs • Knowledge of growth strategy, customer journeys, or digital ecosystems • Experience working with international organisations or donor-funded programs Job Details • Industry: Information Technology • Employment Status: Contract • Total Positions: 1 Eligibility • Experience (Masters/Bachelors (Hons) (16 years)): 7 year(s) • Gender: Both • Age: 29 - 45 Education • Degree level: Masters/Bachelors (Hons) (16 years), 16 Years of Education • Degree areas: Business Administration, Economics, Management, Marketing, Political Science, Project Management, Management Sciences, Applied Economics, Business and Management Sciences, Management and Technology, Media Management