Social Media Manager

Job details

Job Description: OakSpace, a Lahore-based furniture company serving customers across Pakistan, is seeking a proactive Social Media Manager to build brand awareness, drive engagement, and support online sales growth. The role focuses on creating and executing social media strategies across Facebook, Instagram, Pinterest and TikTok, developing campaign content, and measuring performance to optimize reach and conversions. The Social Media Manager will collaborate with design, merchandising, and customer service teams to ensure consistent brand voice and timely responses to customer inquiries. Responsibilities include developing and implementing a social media content calendar aligned with product launches, promotions, and seasonal campaigns; creating, scheduling, and publishing platform-appropriate content (images, short videos, carousel posts, captions) highlighting furniture products and lifestyle use; coordinating with in-house design or freelancers to produce visual assets and short-form video (Reels/TikTok) focused on product features, assembly, styling, and customer testimonials; and monitoring and responding to comments and messages promptly, escalating customer service issues when needed.Job Specification: • Proven experience managing social media accounts for brands, preferably retail, furniture, or e-commerce • Content creation: photography basics, short-form video scripting and editing, visual layout for social feeds • Platform tools: Facebook Business Manager, Instagram Creator tools, TikTok editing apps, scheduling tools (Meta Creator Studio, Later, Buffer) • Paid social campaigns: audience targeting, bid strategies, budget management, A/B testing • Analytics: experience with analytics dashboards, Google Analytics, preparing performance reports with recommendations • Copywriting: captions, CTAs, short promotional texts in English with attention to brand tone and grammar • SEO for social: basic understanding of social SEO, e-commerce product listing optimization, hashtag strategy • Collaboration: coordinate with design, sales, and customer service teams; manage influencer/ambassador collaborations and negotiate deliverables • Project management: manage content calendar, meet deadlines, prioritize multiple campaigns