Content Writer (B2B Apparel & Fashion Industry)

Job details

Job Description: Company: The Goat Edge Company Job Type: Full-time Shift: Night Shift (9:00 PM – 6:00 AM) Location: Karachi (Main Munawar Chowrangi, Gulistan-e-Johar) Job Summary: We are seeking a creative and detail-oriented Content Writer with strong research and SEO writing skills to produce high-quality, B2B-focused content for the apparel, manufacturing, and supply-chain sectors. The role involves transforming technical production details into client-facing content, creating case studies, white papers, product descriptions, and sales enablement materials, and supporting lead generation through optimized content. Responsibilities: • Research technical apparel production processes (sampling, grading, production planning, QC) and translate them into clear, client-facing content. • Write case studies, white papers, product descriptions, blog posts, and sales enablement materials for B2B audiences. • Optimize content for on-page SEO and structure content for discoverability and lead generation. • Collaborate with technical teams to validate terminology and specifications (fabrics, finishes, trims, specs). • Manage editorial calendar, meet deadlines, and handle revisions. • Use CMS and collaboration tools to publish and track content performance.Job Specification: • Proven B2B content writing experience for apparel, textiles, manufacturing, or supply-chain sectors; portfolio required. • Strong research skills to interpret technical production details and convert them into client-facing content. • Excellent command of English grammar, tone control for professional audiences, and ability to adapt brand voice. • SEO knowledge: on-page optimization and content structuring for lead generation and discoverability. • Experience writing case studies, white papers, product descriptions, and sales enablement materials. • Familiarity with apparel terminology (fabrics, finishes, trims, specs) and ability to work with technical teams to validate content. • Strong project management: meeting deadlines, managing revisions, and organizing an editorial calendar. • Proficiency with CMS, Google Workspace, and basic analytics for content performance tracking.