Content Creator / Digital Marketing Specialist

Job details

Job Description: Role Overview Location: Gujranwala, Pakistan Employment Type: Full-Time, On-site, Morning Shift Salary: 30,000 - 40,000 PKR Responsibilities • Create short-form video and photo content using DSLR or iPhone for social media (Reels, TikTok). • Edit video content using CapCut and Adobe Premiere Pro; produce voice-over as required. • Create graphics and static posts using Canva. • Apply basic lighting techniques for photo and video shoots. • Plan and run social advertising campaigns on Facebook and Instagram (Meta Ads) and TikTok. • Run Google Ads and optimize Google Business Profile. • Manage WhatsApp marketing campaigns and lead-generation activities. • Monitor campaign performance, produce analytics and reporting, and optimize for engagement and conversions.Job Specification: Must-have skills • DSLR or iPhone videography • Food photography • CapCut • Adobe Premiere Pro • Canva • Reels and TikTok content creation • Voice-over recording • Basic lighting techniques • Facebook & Instagram advertising (Meta Ads) • TikTok marketing • Google Ads • Google Business Profile optimization • WhatsApp marketing campaigns • Analytics and reporting • Lead generation and customer engagement